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American Red Cross apologizes for 'super racist' pool safety poster

7 years 10 months 3 weeks ago Tuesday, June 28 2016 Jun 28, 2016 June 28, 2016 12:28 PM June 28, 2016 in News
Source: WBRZ
Image: American Red Cross

The American Red Cross has issued an apology after a person swimming at a public pool claimed one of the organization’s water safety posters is “super racist.”

The poster, seen above, features a swimming pool scene with several children engaging in a range of activities that are labeled as either “cool” or “not cool.” The person who was offended by the poster contacted the Red Cross after noting that its only non-white characters were labeled “not cool” in the illustration.

Now, the Red Cross says they’ve removed the posters from all of their facilities and taken it down from their swim app.

The full statement from the American Red Cross media relations manager reads:

Red Cross media relations manager: The American Red Cross appreciates and is sensitive to the concerns raised regarding one of the water safety posters we produced. We deeply apologize for any misunderstanding, as it was absolutely not our intent to offend anyone. As one of the nation’s oldest and largest humanitarian organizations, we are committed to diversity and inclusion in all that we do, every day. To this end, we have removed the poster from our website and Swim App and have discontinued production. We have notified all of our partner aquatic facilities requesting they take down the poster. Our organization has emphasized to our partners and on social media that it was absolutely not our intent to offend anyone and apologized for this inadvertent action. We are currently in the process of completing a formal agreement with a diversity advocacy organization for their guidance moving forward.

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