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LSU athletics ready for NIL floodgates to open on Thursday

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DALLAS (AP) — The NCAA cleared the way for athletes to profit off their names Wednesday as legislation becomes law in several states that would allow for such compensation.

Louisiana Gov. John Bel Edwards signed the measure into law here Thursday, as expected.

“This is a critical and historic moment for athletes in Louisiana. I thank Senator Pat Connick for his tremendous work on this bill, and I am proud to join with the Louisiana Legislature to sign into law protections and rules that allow our athletes to profit off of their own name, image, or likeness,” Gov. Edwards said.

The governor added, “Louisiana colleges and universities have a storied history of talented athletes who have represented our state proudly both on and off the field. As an avid sports fan, these athletes inspire me daily with their hard work and sheer talent. In a time of such disagreement, college sports bring us together as fans united in victory and, sometimes, in unfortunate defeat. It is only fitting that college athletes be able to benefit financially from their hard work and to have more control over their personal likenesses, which many organizations and entities have already done for years. It’s beyond time for this law, and I am excited for the opportunities it will open for Louisiana’s talented athletes.”

The expected approval from the NCAA Board of Directors came a few days after a recommendation from the Division I Council to allow athletes in every state to pursue compensation for their name, image and likeness without jeopardizing their college eligibility.

The NCAA’s decision to suspend restrictions on payments to athletes for things such as sponsorship deals, online endorsements and personal appearances applies to all three divisions or some 460,000 athletes.

The NCAA also is allowing athletes to enter into agreements with agents while encouraging them to keep schools informed. The NCAA said schools are responsible “for determining whether those activities are consistent with state law.”

“This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level.”

The NCAA wants to have federal laws or its own permanent rules regarding the issue known as NIL, but was forced to seek a temporary solution rather than have athletes in some states eligible for compensation while others were not.

More than 10 states have laws set to go into effect Thursday that would have undercut existing NCAA rules regarding such compensation for athletes.

Without NCAA action, athletes in some states could be making money without putting their college eligibility in jeopardy while their counterparts in other states could be in danger of breaking NCAA rules.

The NCAA’s stopgap measure comes less than two weeks after the U.S. Supreme Court ruled against the association in a case involving education-related benefits. That 9-0 ruling is expected to impact issues related to compensation for athletes.

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