Burger King uses unconventional commercial to popularize new preservative-free Whopper
Burger King's PR team has made a move that some might call innovative and others would simply call gross.
In a recent campaign effort, they're giving viewers an eyeful of their most popular burger, covered in mold.
That's right, new print ads and television commercials feature close-ups of a decaying Whooper.
It's all because of Burger King's new, preservative-free Whopper, a healthier choice for patrons.
The most recent commercial shows the all-natural Whopper slowly rotting over the course of 34 days and by the end of the ad, the Whopper is nothing but a green and blue mess.
After this, a tagline appears:
"The beauty of no artificial preservatives."
While there's a good chance this commercial will give some viewers the urge to gag, Burger King officials are hoping it'll inspire health-conscious Millennials to view Burger King as a healthy option.
The company is betting on the fact that the majority of customers are craving healthier, organic ingredients.
In harmony with this belief, a YouGov poll revealed that most Millennials said they're buying more organic products now than they did five years prior.
Similarly, a Nielsen report also found young adults are more willing to pay higher prices for products made with natural, more environmentally-friendly ingredients.
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