Retailers dole out National Championship gear in celebration of LSU's big win
NEW ORLEANS - Well before the LSU Tiger's brought home the big win by defeating Clemson in the National Championship, stores like Academy Sports and Outdoors were prepared to help fans celebrate.
In a creative marketing technique, on the Friday before the game, the store announced it had received a large shipment of boxes containing mysterious championship products. Store representatives said the specific contents of the boxes would remain unknown until Monday night.
Only after LSU won would Academy open the boxes and distribute product to fans.
Fans are now enjoying an abundance of 'mysterious' items that include National Championship t-shirts, lanyards, koozies, decals, pennants, car flags, and hats.
After the game, Academy said its stores would remain open until the product was sold out or the last customer is served.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
West Baton Rouge Schools reopening today
SEC Commissioner Greg Sankey discusses likelihood of fall season
First day virtually back for students in EBR parish
Pointe Coupee Parish students return to class virtually and in-person
West Baton Rouge Schools cautiously reopen with hybrid schedules
LSU AD releases statement as conferences debate canceling college football season
SEC adds Vanderbilt, Missouri to LSU's 2020 football schedule
DD Breaux speaks on her legacy at LSU
SEC presidents approve plan for 10-game, conference-only football schedule
SWAC moves fall sports, including football to the spring