McDonald's McRib makes a return to menus
McDonald's popular McRib sandwich is back on the menu.
The fast-food company announced Thursday that the barbecue sandwich will be available for purchase at over 10,000 locations as soon as Monday.
The McRib's temporary return to the menu is a marketing technique. Alexander Chernev, a professor of marketing at Northwestern University's Kellogg School of Management, says seasonal items are an important marketing tool for the food industry. Limited releases give consumers a Pavlovian response, making them crave the specialty foods and drinks they've learned to associate with each season.
For example, when the weather turns colder, Starbucks customers suddenly get a hankering for Pumpkin Spice Lattes. This sort of response is all part of marketing.
So, McDonald's customers who enjoy the popular "pork patty" covered in barbecue sauce had better purchase one while they can.
At some locations, the McRib will be available in a two for $6 promotion or $3.69 individually.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
Airline Highway closed at Florida due to crash
Breast Cancer Awareness Month at BR General
Deputies: Denham Springs man found hiding in teen's closet charged with multiple...
Mayor's office says ATC will honor opt-in status for EBR, bars can...
Fence company owner apologizes, plans to answer to warrants
Recruiting look at local WR's Chris Hilton and Brian Thomas
Friday Night Blitz: Week 1 09-25-2020
LSU changing the recruiting game with prospect led visits
LSU football returns Saturday with no tailgating, 25% capacity in Death Valley
What you need to know before you geaux to Tiger Stadium