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Twitter to verify US political advertisers

1 year 1 month 3 weeks ago Friday, May 25 2018 May 25, 2018 May 25, 2018 9:14 AM May 25, 2018 in News
Source: Associated Press
By: Associated Press

NEW YORK (AP) - Twitter says it will require U.S. political advertisers to identify themselves and certify that they are in the U.S. by verifying a mailing address.

The company says the new rules announced Thursday will apply to any advertising that seeks to influence the outcome of an election. Google and Facebook previously announced similar verification requirements.

The move comes as social media companies prepare for the U.S. midterm elections. They are eager to avoid the mess they found themselves in during the 2016 elections.

They have been accused of not doing enough to prevent foreign meddling using their services. Twitter's announcement comes a day after the company said it will label the tweets and accounts of U.S. political candidates as such.

Also on Thursday, Facebook announced guidelines around political "issue" ads that don't support a candidate but address polarized issues. Twitter hasn't done this yet.

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