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'Keith Lee effect' hits locally-owned breakfast joint on Brightside Drive

4 weeks 2 days 5 hours ago Thursday, June 13 2024 Jun 13, 2024 June 13, 2024 6:22 AM June 13, 2024 in News
Source: WBRZ

BATON ROUGE - TikTok food critic Keith Lee has made his first stop in the Baton Rouge food scene and brought the "Keith Lee effect" to a locally-owned breakfast spot. 

Before trying the food, Lee commented on how ready Baton Rouge has been for his arrival. 

"Baton Rouge has been going nuts since we even announced we was coming here," Lee said in the video. "From the mayor, to multiple news outlets. The whole city is on 10, is on high alert."

So where did Lee go first? Fork and Spoon, a small breakfast restaurant on Brightside Drive. 

You can watch his review below:

@keith_lee125 #stitch with @cookris10 Fork N Spoon taste test ?? taste test ?? #foodcritic @Fork N Spoon ? original sound - Keith Lee

On top of his review and his free marketing, Lee left a generous $3,000 tip that the owner and employees said is "literally life-changing."

"I think it's already impacting us literally the next morning. We're busier than we ever are on a random Thursday morning. We've mad about three times what we usually make by this point in the day. So I just think recognition, it's going to be a lasting impact not just the next couple of days. I think that when people try the food, they tell their friends, they tell their friends and it's just a domino effect from there," owner Kristen Abshire said.

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