Victoria's Secret 2019 Annual Fashion Show cancelled
After years of negative publicity and decreasing popularity, Victoria's Secret has announced that its annual fashion show will not be happening in 2019.
According to USA Today, the show was called off by Victoria's Secret's parent company, L Brands.
L Brand’s CFO, Stuart Burgdoerfer said, “We'll be communicating to customers, but nothing that I would say is similar in magnitude to the fashion show.”
Though a detailed reason for canceling the show has yet to be provided, the company’s Q3 earnings report said the brand is looking to “evolve the marketing of Victoria’s Secret.”
The earnings report went on to state that, “Given the decline in performance at Victoria’s Secret, we have substantially pulled back on capital investment in that business while we focus on ensuring that our merchandise resonates with customers."
Last year’s Annual Victoria’s Secret Show garnered only 3.27 million viewers, the lowest number of viewers since the show became a televised holiday season event.
Nielsen said the show lost more than half of its audience within a two-year span.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
As Pac-12, Big Ten cancel, Sankey is 'Comfortable' with SEC's approach to...
West Baton Rouge Schools reopening today
SEC Commissioner Greg Sankey discusses likelihood of fall season
First day virtually back for students in EBR parish
Pointe Coupee Parish students return to class virtually and in-person
LSU AD releases statement as conferences debate canceling college football season
SEC adds Vanderbilt, Missouri to LSU's 2020 football schedule
DD Breaux speaks on her legacy at LSU
SEC presidents approve plan for 10-game, conference-only football schedule
SWAC moves fall sports, including football to the spring