The beloved International House of Pancakes is changing its name.

The restaurant chain posted to its Twitter that IHOP will now be IHOB. And what does the "B" stand for?

Burgers!

According to the Associated Press, the name change is to promote a new line of burgers. The pancake chain has been coy about whether the name flip is permanent, saying Monday that it was "for the time being."

Pressed for details, the company would not give an end date for IHOb but referred to the "tongue-in-cheek name change" and said it was tied to the summer burger promotion, AP reports.

Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y

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— IHOb (@IHOb) June 11, 2018