Facebook rebrands as Meta to emphasize metaverse vision
OAKLAND, Calif. (AP) — Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta in an effort to encompass its virtual-reality vision for the future, what Zuckerberg calls the “metaverse.”
Skeptics point out that it also appears to be an attempt to change the subject from the Facebook Papers, a leaked document trove that has revealed the ways Facebook ignored internal reports and warnings of the harms its social network created or magnified across the world.
Zuckerberg says he expects the metaverse to reach a billion people within the next decade. The metaverse, he says, will be a place people will be able to interact, work and create products and content in what he hopes will be a new ecosystem that creates “millions” of jobs for creators.
The announcement comes amid an existential crisis for Facebook. It faces legislative and regulatory scrutiny in many parts of the world following revelations in the Facebook Papers.
In explaining the rebrand, Zuckerberg said the name “Facebook” just doesn’t encompass “everything we do” any more. In addition to its primary social network, that now includes Instagram, Messenger, its Quest VR headset, its Horizon VR platform and more.
“Today we are seen as a social media company,” Zuckerberg said. “But in our DNA we are a company that builds technology to connect people.”
Metaverse, he said, is the new way. Zuckerberg, who is a fan of classics, explained that the word “meta” comes from the Greek word “beyond.”
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
Louisiana sends aid to Florida after Hurricane Ian disaster
After questionable decisions from judges, expert says holding them accountable could take...
Fugitive shot to death after search led federal marshals to EBR neighborhood
Fugitive shot to death in neighborhood near Baker
Twin Spans in Northshore partially shut down after Thursday crash
Fans' Choice Player of the Week 4: Central's Glen Cage
Plaquemine's Jayden Rogers leading the Green Devils through music
Southeastern knocks off #4 Incarnate Word on Eli Sawyer game winning touchdown...
McKinley High's homecoming football game canceled after bench-clearing brawl broke out between...
LSU Baseball team volunteers with Baton Rouge's Miracle League