Blue Bell announces new Camo 'n Cream flavor
BRENHAM, TX – The newest flavor of Blue Bell Ice Cream may be a little hard to spot on shelves on your next trip to the store. The company announced its new flavor, Camo 'n Cream, on Thursday.
Camo 'n Cream is a combination of ice cream flavors Pistachio Almond, and Milk Chocolate and includes cream cheese all swirled into a camouflage pattern and comes in a carton decorated with a camouflage design.
"We are having a little fun with this flavor," Carl Breed, director of marketing for Blue Bell, said. "You see the camo design on everything these days, so we thought why not create an ice cream flavor that looks camouflage?" he said.
Breed said the company tried several flavors until they found the perfect match.
"We tried a few different combinations but chose these flavors because they complement each other so well," Breed said.
Camo 'n Cream is now available in stores in limited quantities of half gallon and pint size quantities.