Pandora starts on-demand music subscription service
NEW YORK - Internet radio company Pandora is launching an on-demand music service for $10 a month.
Pandora's existing service works more like radio. People listen to music on customizable stations. The premium service launching this month will let users choose specific songs or albums and will personalize recommendations based on people's listening habits. There is also an "offline mode."
The new Pandora Premium offering will compete with Apple Music and Spotify, both of which have given the music-streaming pioneer a run for its money. Spotify has 50 million subscribers, while Pandora had about 4.4 million as of the end of 2016. That's because most people listen to Pandora without paying; the company has 81 million total "active listeners."
Until now, the Pandora subscription mostly stripped out ads - for $5 a month.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
BREC releases carp into LSU lakes Thursday to fight rampant algae
Thieves ransack home of African-American museum's murdered founder
After two hours battling million-dollar house fire, firefighters find man trapped inside
Video from massive Highland Road house fire
Baton Rouge Ballet prepares for The Nutcracker performance