BATON ROUGE - Emergency helicopters and law enforcement boats are searching for a man who reportedly entered the Mississippi River near downtown Baton Rouge, Saturday. 

The Coast Guard responded around 7 a.m. after a call from the East baton Rouge Sheriff's Department. 

People saw an iconic orange Coast Guard rescue helicopter and the East Baton Rouge chopper circling the river.  A search boat was seen on the water, too. 

Authorities say the man appeared to be around 20-years-old with short hair, and was last seen wearing shorts and a yellow shirt. Anyone with information about the person is asked to call Sector New Orleans at 800-874-2153.