UFC will issue uniforms to its fighters next year
LOS ANGELES - UFC fighters will wear uniforms made by Reebok next year after the promotion agreed to a sponsorship deal with the sports apparel company.
UFC CEO Lorenzo Fertitta said the six-year deal will change the aesthetics and economics of the world's dominant mixed martial arts promotion by creating a professional, standard look for fighters' shorts and additional gear in a famously individualistic sport. The uniforms will be revealed shortly before the fighters don them in July.
The UFC will no longer allow its fighters to sell sponsorship patches on their trunks, a time-honored tradition in MMA and boxing. UFC President Dana White and Fertitta said the new deal largely will make up for the lost revenue, and the fighters still can have sponsorship deals outside the octagon.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
One killed, one critical after fiery crash on Siegen Lane late Monday
LSU football players dazzled by new locker room
Bottles of bleach found inside suspect's home helped tie him to Sadie...
Sadie Roberts-Joseph laid to rest Monday
Deputies looking for thief who stole from coin machine at Ascension car...