The latest in gadgets: Netflix viewers binge on
LAS VEGAS - Netflix subscribers watched 12 billion hours of programming on the Internet video service during the final three months of 2015, a nearly 50 percent increase from the previous year.
CEO Reed Hastings disclosed the growth during a Wednesday presentation in Las Vegas at CES, a high-profile showcase for gadgets and technology services.
Netflix entered the fourth quarter with 69 million subscribers compared to the previous year's 53 million, a group that watched 8.25 billion hours of programming. That means Netflix subscribers watched a weekly average of 13 hours of programming in the 2015 period versus 12 hours in 2014.
The company's periodic revelations about the behavior of its subscribers are one of the few ways outsiders can gauge the popularity of its series and movies.
Netflix's stock rose $2.40 to $110.07 in early afternoon trading.