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Nike sees spike in sales amid Kaepernick controversy

1 year 1 month 1 week ago Friday, September 07 2018 Sep 7, 2018 September 07, 2018 6:24 PM September 07, 2018 in News
Source: ABC News
By: Chris Lunkin
Image: ABC News

After an initial slump in market shares, Nike rebounded hard following its latest 'Just Do It' campaign.

The company has seen a 31-percent increase in online sales as of Friday. This comes after naming former NFL quarterback and controversial figure Colin Kaepernick as the face of the campaign.

The ad is trending on social media after airing during Thursday's NFL season-opener.

Since Monday, people took to social media to either protest or support Nike's move. Some of those calling for a boycott of the company, posted pictures and video of themselves destroying their Nike apparel.   

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