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'JB' Olinde, former president of Olinde Furniture, dies at age of 90

4 years 9 months 2 weeks ago Tuesday, April 07 2015 Apr 7, 2015 April 07, 2015 3:13 PM April 07, 2015 in News
Source: WBRZ
By: Brock Sues

BATON ROUGE - Former president of furniture retailer B. Olinde and Sons Co. Inc., Joseph Beauregard "JB" Olinde Sr., died early Tuesday morning according to his family. He was 90 years old.

Described by family as the "definition of an honorable man", Olinde was a New Roads native and resident of Baton Rouge for close to 70 years. A prolific businessman, he served as president of Olinde Hardware & Supply Co. and Brown Brokerage Co. He also founded and served on the board of Guaranty Bancshares, Inc. in Baton Rouge and New Orleans and Hancock Bank of Louisiana.

Olinde was attending LSU when he volunteered to serve in the infantry during World War II and saw combat in Europe, receiving several commendations for his heroism. Returning from the war in 1946, Olinde resumed his education at LSU and graduated with a law degree in 1949. He remained in the Army Reserve until the end of the Korean War.

"JB" took over the family business when his father fell ill, putting aside his future in law to take the helm of the company now known as Olinde's. The business is now more than 120 years old with four locations in Baton Rouge and Lafayette. The family also owns and operates Ashley Furniture Home stores throughout the state including nearby locations in Baker, Gonzales and Denham Springs.

Olinde was widely acknowledged for his civic involvement and penchant for leadership. He served as president of the Baton Rouge Civitan club and vice president of the Baton Rouge Junior Chamber of Commerce. Olinde was also an active member of the Rotary Club of Baton Rouge and the Louisiana State Bar Association.

He is survived by his loving wife of 65 years, Margery Ogden Johnson Olinde and seven children: Elsie "Pandy" Olinde Bleich and husband Joe, Joseph B. "Beau" Olinde, Jr. and wife Cheryl, Dr. Andrew Olinde and wife Tereasa, Thomas Olinde and wife Cheryl, John Olinde and wife Nancy, Elizabeth Olinde Coleman and husband Robert, Margery "Katie" Olinde Belcher. Olinde is also survived by 21 grandchildren and 18 great grandchildren.

Visitation will be held on Friday, Apr. 10 at 1 p.m. at St. Aloysius Catholic Church located at 2021 Stuart Avenue with a service to follow at 2:30 p.m. with burial to follow at Roselawn Cemetery. In lieu of flowers, the family has asked that donations be made to a charity of your choice.


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