NEW ORLEANS - Family members of a tourist who died after he was apparently hit by a vehicle in the French Quarter and dragged more than 6 miles say he was a Harvard University graduate from Nebraska who worked for a California-based company.

The New Orleans coroner's office identified the victim Tuesday as 28-year-old Joshua Woodruff. It says his death was caused by blunt force trauma.

The World-Herald in Omaha, Nebraska reports Woodruff was the director of customer strategy for Los Angeles-based Soylent.

Police say Woodruff was hit in the French Quarter at about 3:15 a.m. Friday and that his disfigured body was found at about 3:45 a.m. on a roadway leading from a bridge that crosses the Mississippi River.

Police are seeking the driver of the black sedan that hit Woodruff.