Baton Rouge board debates marketing strategy for bus system
BATON ROUGE - As the Baton Rouge bus system tries to decide its long-term marketing strategy, leaders have moved into a holding pattern.
In September, the Capital Area Transit System hired public relations firm Covalent Logic on a one-year contract for $50,000. The company has created updated maps, logos, brochures and advertising campaigns, as well as provided advice on media relations, governmental affairs and other matters.
Earlier this year, Covalent Logic laid out a more ambitious marketing strategy, including plans for campaigns hyping underperforming bus lines and creating a new mobile website. The price tag -- $200,000.
Interim CEO Bill Deville said Tuesday most transit systems have a public relations plan. He said he'd like to see CATS become more efficient and market new routes and services ahead of time.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
BREAKING: Police investigate deadly shooting on Monet Drive
Audit of LWC reveals improper payments made to deceased individuals
LSU requesting COVID vaccine mandate
LSU students share mixed feelings about potential vaccine mandate
Some EBR neighborhoods worry new subdivisions will add to drainage problems