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School ads to reflect nutritional values

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BATON ROUGE - New regulations came today for healthier advertisements on school campuses.

The next step in First Lady Michelle Obama's "Let's Move" campaign to fight obesity is to make advertisements at schools follow the school nutrition standards. The new regulations prohibit ads for what's considered unhealthy foods on school campuses, and affect vending machines, scoreboards, cups, and posters.

The American Beverage Association said it supports the move and will continue to advertise on school campuses, with low calorie and smaller portion options.

Area schools said these advertisements do have a lasting impact on their students.

"What we chose to do is we have posters that we put in on the serving line that are nutritional messages that the kids see everyday," said Dr. Nadine Mann, Director of Child Nutrition for East Baton Rouge Schools.

After-school fundraisers and special events are exempt from these rules. Those decisions are left up to the schools or states.


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