BATON ROUGE - Some of IBM's top talent are in Baton Rouge to solve the city's traffic problems.
It's part of IBM's Smarter Cities Challenge that grants cities $500,000 to solve its biggest issue. The team of six experts met with city leaders Monday to introduce themselves and kick off the three week study.
Mayor "Kip" Holden says the program will allow the team to recommend how Baton Rouge should fix traffic congestions in areas like the Mississippi River Bridge.
"This is now concrete solutions to solve the traffic problem, and they're tired of traffic. I'm tired of traffic, and now we'll look at it from a world-wide perspective," said Holden. "We still have a lot of traffic. There's a lot of congestion. A lot of new industries come in, and therefore we are still dealing with a major problem."
The IBM team will experience Baton Rouge traffic first-hand by driving around the city during peak rush hour traffic. The team will also continue to meet with city leaders and stakeholders to determine what's important. The team will release its findings and recommendations at another meeting in October.
"We really need to take a look at this, analyze this and see how we can come together, fund it and begin to rank priorities in that whole picture we get back from them and start moving and stop doing all the talking," said Holden.
Baton Rouge was one of four cities in the United States selected for the program. IBM selected 16 cities world-wide.