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City-Parish and DOTD to share traffic data with Waze

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BATON ROUGE - The Mayor’s Office announced Wednesday a formal data-sharing partnership between the City-Parish, Louisiana Department of Transportation and Waze to improve traffic efficiency and gain deeper insights that could lead to a better understanding of traffic conditions in the Capital City.

Waze is a free, real-time crowdsourced navigation app powered by the world’s largest community of drivers. The Waze Connected Citizens program was established by the app developer with hopes that two-way sharing of data of publicly available traffic information between government agencies and citizens could lead to less traffic and safer roads.

“Through this exciting partnership with Waze and our partners in traffic management at the state, we are taking the next step to adopt a data-driven approach to reducing congestion here in Baton Rouge and create safer driving conditions for all our citizens,” Mayor Holden said. “Much in the same way we achieved a Top 10 Digital City ranking last year, my administration is laser-focused on how we can best utilize technology and digital platforms such as Waze to better connect with citizens and, in this case, both provide and consume real-time traffic data that works together to form one of the world’s most accurate overviews of local traffic conditions.”

The Waze program provides municipalities, states and even countries with an unprecedented gaze into real-time road activity, empowering decisions that achieve concrete community impact, according to the Mayor’s Office. Waze is capable of providing partners with anonymous incident and traffic information directly from its user base (known as “Wazers”).

In exchange for the data from Waze, the City-Parish and LA DOTD will provide real-time, government-reported construction, crash and road closure data to Waze to create fully-developed overviews of road conditions. In the coming months, the City-Parish and DOTD will work to integrate Waze data streams into each organization’s traffic management system and related traffic monitoring applications, the City-Parish’s traffic incident map and DOTD’s 511 traffic information web and smartphone app.

“Through this exciting partnership with Waze and our partners in traffic management at the state, we are taking the next step to adopt a data-driven approach to reducing congestion here in Baton Rouge and create safer driving conditions for all our citizens,” Mayor Holden said. “Much in the same way we achieved a Top 10 Digital City ranking last year, my administration is laser-focused on how we can best utilize technology and digital platforms such as Waze to better connect with citizens and, in this case, both provide and consume real-time traffic data that works together to form one of the world’s most accurate overviews of local traffic conditions.”

Waze reports that Baton Rouge has more than 35,000 monthly active Wazers. Collectively, they drive more 7.2 million miles while using the app each month. You can learn more about the Waze Connected Citizens Program at waze.com/ccp. You can download the free Waze app for iOS or Android at waze.com/get.

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