Ca$hing in on YouTube
BATON ROUGE- Making money on YouTube could be as simple as a few clicks, but it's not always that easy, just ask the creators of the 'Lil' Final Boyz' videos, Myles Laroux and Logan Baudean.
The pair burst into the viral video scene after making a spoof video about tests and soon after continued their reign as the kings of the Internet scene on LSU's campus with their video 'Championship Bounce'.
"We didn't think anything would happen. We just wanted to make a video and make a few people laugh and it ended up making 70,000 people interested in what we were doing," said Baudean, referring to their first video.
The Championship Bounce garnered more than 350,000 views on YouTube, but the Boyz could register the video to make money because of compliance issues with LSU. They say, if you want to monetize your movies, it has to be original, non-copy-written content.
But it takes more than just fresh content to get money. According to Google, earnings are generated based on a share of ad revenue generated by people who view your video, so the more people who watch it, the more money you make. That's exactly why Trevor Reeves with Bluereach, an Internet company in Baton Rouge, says you have to work hard for the money.
"It's not a get-rich-quick scheme, it's just like anything else, with enough hard work and knowledge you can do it," he said. "Making money online is just like anything else, it's just like owning a lawn care company or pool cleaning service, you're gonna have to put in the time and effort of learning this industry and then become a part of it."
That means working social networks like Twitter and Facebook, and telling everyone you know to watch and spread your video, because the likelihood of actually setting out and creating a viral video is slim.
"The best viral videos are never intended to be viral, if you sit and you think, 'Let's make a real awesome video,' you're probably gonna come up with a lot of random ideas that really don't go anywhere," said Laroux.
Some YouTubers choose a different route, though, making 'how-to' videos or reviewing other videos online to get views. However you do it, the Lil Final Boyz recommend looking for other streams of revenue besides just YouTube clicks.
"For [our latest video] we decided to make T-shirts, which I think if you look at a lot of videos on YouTube you'll see 'Buy a T-shirt here' or 'Buy this song on iTunes,'" said Baudean.
The pair made money of their recent video by doing just that, selling T-shirts and their original song on iTunes. The group has also been paid for performances at local bars, something that would never happen without the success of their first video.
"I just say keep the camera ready and look for those moments that are gonna make folks laugh and make people really enjoy," said Laroux.
For more information on how to make money on YouTube click here or click here for a tutorial on techniques to increase your profits. If you want to see how others are doing it, here's a list of the videos used in this story: