US pecan growers seek to break out of the pie shell
FORT WORTH, Texas (AP) - The humble pecan is being rebranded as more than just pie.
Pecan growers and suppliers are hoping to sell U.S. consumers on the virtues of North America's only native nut as a hedge against a potential trade war with China, the pecan's largest export market.
The pecan industry is also trying to crack the fast-growing snack-food industry.
The Fort Worth, Texas-based American Pecan Council has been formed in the wake of a new federal marketing order that allows the industry to band together and assess fees for research and promotion.
Critics call such orders government-backed cartels. But council members hope to elevate the pecan to the ranks of the almond and pistachio.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
Peek-a-boo: Owner carves peepholes for nosy dogs
Two dead, another hurt after gunfire erupts behind stretch of hotels off...
Two dead after shootings reported off College Drive
Pedestrian hit by vehicle near LSU AgCenter sustains serious injuries
Summer is over: Students at local colleges head back to school