Taylor Swift, Superfest, cleanups to mark month of BR tourism
BATON ROUGE - City-parish tourism officials announced plans for citywide cleanups, visitor appreciation days and a social media contest with free Taylor Swift tickets to drive tourism in East Baton Rouge this May.
Visit Baton Rouge said the #TweetForTourism campaign is meant to celebrate National Travel Tourism Week from May 2 to 10. On May 5 tourism officials will also hand out free popcorn to visitors as part of Travel and Tourism Day, and on May 16 volunteers will gather for cleanup efforts around the city-parish.
May ends in Baton Rouge with Bayou Country Superfest on Memorial Day weekend. The Friday before Superfest Taylor Swift will also perform in concert at Tiger Stadium as part of her "1989 World Tour," and Visit Baton Rouge offered two free tickets for people who take part in their Twitter campaign before May 10.
Tourism officials said the industry generates more than $1 billion in total visitor spending for the Greater Baton Rouge region each year. That means more than 8,000 local jobs which produce $175 million in payroll, $46 million in state tax revenue and $21 million in local tax revenue according to Visit Baton Rouge.