Target's new Lilly Pulitzer line crashes website
MINNEAPOLIS - Huge demand for the Lilly Pulitzer for Target collection has overwhelmed the Minneapolis retailer's website.
Many Lilly Pulitzer fans who stayed up to buy pieces from the limited-edition collection were greeted with website issues on Target.com early Sunday morning. Customers then learned that most items had already sold out online.
Sources say many Target stores sold out of the collection within minutes of their doors opening at 8 a.m. Sunday.
Target spokesman Joshua Thomas says the website did not crash, but the retailer had to take steps to manage the site due to overwhelming traffic. That included allowing only some customers access to the site at certain times.
At one point, Target made the site inaccessible for about 15 minutes so it could grapple with the traffic.
Image: Target.com via CNN
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
Capital area prepares for St. Patrick's Day Parade
Student, worker arrested after fist fight between at local high school
Police: Man shot by deputy was having 'psychotic break', linked to nearby...
Video shows fist fight between student, worker at local high school
Visitation for fallen officer Chris Lawton