Study: 6 in 10 fliers around BTR not using airport
BATON ROUGE - An impact study commissioned by the Baton Rouge Regional Airport found that 60 out of every 100 fliers living near it are going elsewhere to catch their flights.
The study by Baton Rouge-based consulting firm Emergent Method found those passengers, called "leakage" in the air travel industry, are doing so despite additional costs to fly out of other airports like Louis Armstrong New Orleans International. The study said those extra costs, largely the cost of the traveler's time, can range between $40 to $415 in some cases.
The study also showed BTR and the Aviation Business Park support nearly $1.1 billion in economic output, which includes more than 4,500 combined direct and indirect jobs.
The report outlined several recommendations for the BTR Board of Commissioners such as adding new connections and destinations which support local industries, and creating programs and services to give business travelers fast and quality experiences when flying through Baton Rouge.