Southern focuses on out-of-state recruiting
BATON ROUGE - After several consecutive years of decreased enrollment, Southern University is making an aggressive push to recruit new students by offering in-state tuition to out-of-state students.
The university is reaching out to foreign countries and asking alumni nationwide to sell the school's attributes to prospective enrollees.
Southern's enrollment has dipped from nearly 9,500 students to about 6,600 students over the past several years due in part to state-mandated higher admissions phased in seven years ago.
Southern Chancellor James Llorens said dropping enrollment coupled with five straight years of state budget cuts have made a strong recruiting effort vital for the campus' survival.
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