Posted: Aug 25, 2014 9:38 PM by Caroline McDougall
Updated: Aug 25, 2014 9:38 PM
NEW ORLEANS - The cajun spice company, Slap Ya Mama, is no longer allowed to superimpose their banner ad on the football field in the Mercedes-Benz Superdome.
The local favorite spice brand got a notice from the NFL saying they could no longer electronically superimpose their logo on the field during Saints preseason games.
NFL executive officials released a statement saying, "the increasing presence of virtual signage can detract from telecasts and create a less desirable viewing experience for fans." But later, the league sent a memo saying, "certain advertisers and brands are not consistent with League standards and messaging."
The ban on the literal take on the name stunned company owners who say they plan to retaliate with a commercial making fun of the NFL's decision.
"I'm in shock over it, it's wild, it's absurd," said Slap Ya Mama Vice President Jack Walker. "Our mother is actually the owner of the company, and she approves it," Walker said. "She's the one that wanted it to be named 'Slap Ya Mama.' No, who is going to slap their mama? Who in their right mind would want to do that?"
According to WWL-TV, eleven other teams with similar pre-season banner ads got the same memo from the NFL.
Photo courtesy of: Slap Ya Mama