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Shoppers buying for themselves as well as for others

4 years ago November 27, 2010 Nov 27, 2010 Saturday, November 27 2010 Saturday, November 27, 2010 12:33:10 PM EST in News
Source: Associated Press

NEW YORK - Retailers are calling it an encouraging sign for the holiday shopping season.

They say many customers are not just buying gifts for family and friends, they're buying things for themselves too. While there aren't many sales figures yet for Black Friday, crowds were large.

Meanwhile, shoppers who skipped the crowds on Black Friday gave online merchants a 16 percent spike in revenue. The Web research company Coremetrics says online shoppers also spent more, with the average order rising to $190,80. That's a 12 percent increase over $170.19 on the same day last year.

The solid increase adds to a 33 percent spending increase on Thanksgiving and signs of big crowds in stores.

Shopping on cell phones remained a small piece of the pie. Coremetrics says about 5.6 percent of people logged onto a retailer's website using a mobile device.

Online shopping makes up between 8 and 10 percent of holiday spending.

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