WBRZ - Baton Rouge

One of Kellogg's most popular brands is being sold in Times Sqaure at the new Pop-Tart World dedicated to the popular pastries. Customers can eat Pop-Tart shushi, order a customized pastry or create a customized box filled with a mix of their favorite flavors. It's the first store for Kellogg's which focuses on one product to cash in on a dedicated following. There's already a Hershey store and M&M's World in Times Sqaure.