Pat Shingleton: "The "H" Word..."
It happened yesterday. the official daytime high for Baton Rouge was 100 degrees. Just when we locked onto the Century mark, a line of showers and thunderstorms rolled through, dropping the temperature to 74 degrees in 40 minutes. You may have noticed an updated and upgraded chicken campaign featuring a resurrected Colonel Sanders. When Harlan was still alive, representatives of Kentucky Fried Chicken located a "Hotter than Hell" city. After reviewing numerous "Hot-Spots" the marketing folks at KFC identified, selected and renamed a town about a half-hour from Ann Arbor, Michigan. This community is also about an hour from Detroit. Main Street is complimented with an ice cream shop that makes sundaes in "coffins," and a traditional "Run through Hell" race. The town is Hell, Michigan, that offers other "attractions" such as the Dam Site Inn. City officials also capitalize on expressions such as "Hot as Hell" and "Cold as Hell." For the past nine years the city has promoted a summer festival, called the 666 Celebration. During the winter months a seasonal extravaganza is held to accompany the town's name. Weathercasters in numerous states predict Hell's weather and mention that, "It looks like a cold day in Hell" - Michigan.