PAC deploys stuffed unicorns at Capitol to stave off repeal of Common Core
BATON ROUGE - A political action committee is deploying unicorns as part of a marketing campaign to dispel the myths the organization believes are keeping the push to repeal state education standards reform alive.
Stuffed versions of the mythical horned horses began to show up at the Capitol on Wednesday as discourse on education took the main stage. The group behind them, the Alliance for Better Classrooms, has the stuffed animals tagged with a card that boldly proclaims "Unicorns are not real and neither are most of the things you have heard about Common Core".
The PAC behind the campaign is comprised of business and other groups that support the move toward new standards for reading, writing and mathematics in the state. They say Gov. Jindal has "flip-flopped" on the issue that interests them and that a campaign of misinformation has led to widespread confusion about the nature of the overhaul. More about the campaign is available on its website at unicornsarenotreal.com.
The plush unicorns were distributed on the second day of the current Louisiana Legislature session where efforts to repeal Common Core will be a key issue.