Not just "Black Friday" anymore
This year may cement the transformation of the start of the holiday shopping season into a two-day affair.
Black Friday, the official start of the shopping season between Thanksgiving and Christmas, originally was named that because it was when retailers turned a profit, or moved out of the red and into the black. Retailers opened early and offered deep discounts.
But in the past few years, store chains have been opening on Thanksgiving.
This year, more than a dozen major retailers stayed open for 24 hours or more on Thanksgiving Day through Black Friday, and crowds formed early and often over the two days.
That's led some to question how much further Black Friday will creep into Thanksgiving, which along with Christmas is one of only two days a year that most stores are closed.
The earlier openings have met with some resistance.
Workers' rights groups and some shoppers decry the way some store employees are forced to miss holiday meals at home.
Store sales numbers will be available Saturday. The National Retail Federation says 140 million people planned to shop during the four-day holiday weekend.