New sponsor, new route for Orleans 10K
NEW ORLEANS - A popular 10-kilometer race in New Orleans has a new sponsor and a new course.
The Allstate Sugar Bowl will be the new chief sponsor of the Crescent City Classic race, which celebrates its 35th anniversary next year.
The Sugar Bowl replaces The Times-Picayune as title sponsor.
Race organizers said Monday that the 2013 race also will have a new starting point downtown in front of the Superdome instead of at Jackson Square in the French Quarter.
It will still run through the Quarter and finish at City Park and Tad Gormley Stadium.
Next year's race is scheduled for March 30.