83°
Baton Rouge, Louisiana
7 Day Forecast
Follow our weather team on social media

NBA to replace Coke with Pepsi

2 years 1 month 1 week ago April 13, 2015 Apr 13, 2015 Monday, April 13 2015 April 13, 2015 6:45 PM in News
Source: Associated Press
By: Michael Marsh

NEW YORK- The National Basketball Association dunked Coke and made Pepsi its teammate after a 28-year relationship with the Coca-Cola company.

The CEO of Pepsico says it will bring the power of its portfolio of 22 brands with Mountain Dew leading the marketing strategy with the NBA. Pepsico has already had a 30-year relationship with the NBA through Gatorade.

Pepsico's brands also include Pepsi, Tropicana, Lay's, Lipton and Doritos.

The new partnership covers North America and China where the popularity of basketball and the NBA is growing.

More News

Desktop News

Click to open Continuous News in a sidebar that updates in real-time.
Radar
7 Days