Posted: Oct 25, 2013 10:41 PM by Trey Schmaltz
LAFAYETTE- The state university here is standing behind its brand after it was called into question for how it is used.
People are taking issue to the University of Louisiana at Lafayette dropping 'Lafayette' on some references and using Louisiana or UL. Some believe that insinuates it is branding itself as a flagship institution, something the university denies.
"The perception is there that they are a little bit better, bigger than some of these other schools," said Tabby Soignier, the ULM beat writer for the sports department at the newspaper in Monroe.
Soignier reported recently, people connected to the University of Louisiana at Monroe are pushing for a change and might be violating the rules.
Among the issues people- especially in North Louisiana- have with the name issue, is a concern that other universities might feel intimated. Southeastern Louisiana University in Hammond is in the University of Louisiana System along with UL Lafayette and UL Monroe. University leaders there said they were not interested in commenting on the issue.
UL Lafayette called the concerns erroneous and issued a statement describing the various "nicknames" used by the institution, among them UL Lafayette. It also has a registered trademark of "University of Louisiana at Lafayette."
LSU also had no comment on the situation.