WBRZ - Baton Rouge

NEW ORLEANS - The New Orleans Tourism Marketing Corp. is planning a 2013 national campaign built around the theme "Follow Your NOLA."

The pitch will roll out in its Super Bowl visitors' guide, distributed to travelers coming to New Orleans for the NFL's championship game on Feb. 3 at the Superdome.

The campaign will expand in April with advertising targeted in cities within easy flying or short driving distances.