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Made in Louisiana: Chocolate Toothpaste could revolutionize oral care

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Posted: Feb 19, 2013 11:11 AM by Chris Nakamoto
Updated: Feb 19, 2013 11:11 AM
Source: WBRZ

  Rating: 4.0 (2 votes)

Topics: theodent, chocolate, toothpase, made in Louisiana

BATON ROUGE - A discovery in a New Orleans laboratory nearly three decades ago is changing oral care across the nation and the world. The substance was discovered in Louisiana, and the company remains headquartered in New Orleans.

That substance is now available for you in a new toothpaste called "Theodent." It contains that substance found several decades ago and has been proven in clinical trials to strengthen teeth and regenerate enamel. That's been virtually unheard of, until now.

Doctor Tetsuo Nakamoto, the father of News 2's Chris Nakamoto, found "Theobromine" in chocolate in the early 80s. Since then, he worked to get a patent and put that substance into a toothpaste.

"Theodent is a fluoride free toothpaste," Theodent CEO, Dr. Arman Sadeghpour said. "Rennou, our active ingredient works better to re-mineralize the surface of human teeth."

Clinical trials show the positive effects of Rennou on a tooth.

"Normal unit crystals in teeth are half a micron in size," Sadeghpour said. "When Rennou is present, it stimulates those crystals to become two microns in size."

The substance is safe for children to swallow because it is a derivative of chocolate and is all natural.

"Fluoride has been the gold standard in oral care for 100 years," Sadeghpour said. "There hasn't been any substance to challenge fluoride in a century. That's crazy. In all other aspects of technology, you constantly see innovation, a new iPhone every two to three years, but in toothpaste it's been the same."

Traditional Theodent is mint flavored, but the kids version is chocolate. For more information on the product go to Theodent.com. The toothpaste can be purchased there or at Whole Foods Markets.

Company leaders are working to expand the sale at other stores, and recently filed a worldwide patent.

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