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Lt. Governor asks for more money from BP to fix state's image

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Posted: Sep 15, 2010 5:01 PM by Russell Jones
Updated: Sep 15, 2010 5:03 PM
Source: WBRZ

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Topics: tourism, recovery, money, louisiana, lieutenant, governor, bp, deepwater, horizon, gulf, spill, wbrz

Louisiana’s lieutenant governor has sent a letter to BP asking them for $75 million to help pay for tourism recovery.

Scott Angelle’s office put out a press release Wednesday that said a recent perception study showed the state is still dealing with a “negative national perception” after the Deepwater Horizon spill in the Gulf of Mexico.

“There is a direct correlation between the oil spill and the negative perception of the Louisiana seafood brand to potential visitors,” Angelle said in the press release. “Clearly we are in need of additional resources to continue this battle against negative perception.”

According to the release, the study found 29 percent had canceled or postponed trips to the state because of the oil spill, which could mean a $2.4 billion decrease in direct tourism spending.

Angelle said in the release they had used 97 percent of previously-requested BP money on a summer advertising campaign and other efforts to deal with the negative perception, but more needs to be done.

“Even though we in South Louisiana know the real story, we have to assure visitors that they will have a true Louisiana experience when they travel through our state,” said Gerald Breaux, Executive Director of the Lafayette Convention and Visitor’s Commission.

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