Posted: Jan 11, 2012 2:50 PM by Russell Jones
Updated: Jan 11, 2012 2:50 PM
BATON ROUGE - LSU will not proceed with licensing of an officially-branded beer, according to Chancellor Michael Martin.
LSU originally sought a license to let Tin Roof Brewing Company, a local brewery operated by LSU graduates, to make a beer using LSU logos.
But the LSU System opposed the move, saying it violated a clause in the university's licensing contracts that prohibited the school from promoting alcohol or tobacco products.
"The intent was to create an educational opportunity for students to learn about the beer industry and business modeling, while also seeking new revenue for the university," said Martin in a press release. "Ultimately, we have bigger priorities than to maneuver the complexities of a venture this different and unique, so we have notified all parties involved that this is no longer on our agenda."
The Louisiana Business & Technology Center at LSU and LSU's Department of Food Science have been actively involved in this project.