Posted: Sep 23, 2011 5:55 PM by Rob Krieger
Updated: Sep 23, 2011 6:10 PM
BATON ROUGE- Researchers at LSU are watching Tiger football games in a new way.
The Media Effects Lab on LSU's campus is monitoring fans as they watch big games on TV. Recently they hooked up tiger faithful to heart monitors as they watched the Tigers take on Mississippi State in Starkville.
"For some individuals the heart rate was indicating how close they were paying attention to the actual plays and for other participants for those same plays, their excitement or happiness or pleasure for what was going on in those same plays," said Meghan Sanders, the Deputy Director at the lab.
The big findings show heart rate spikes when LSU scored touchdowns, made big defensive plays and surprisingly when the bulldogs got first downs.
"What we believe that means is that LSU is expected to earn first downs, but when the opposing team earns first down we may become a little anxious about the opposing team scoring a touchdown," said Sanders.
The hope is, the research can help advertisers make smarter media buys, especially during key points in the game.
"As crowd noise increases, then maybe it's a good idea to superimpose a sponsorship because people are excited about what they're watching and what's going on on the screen at the time," said Sanders.
The lab is planning to continue the research when LSU faces off against Alabama.