LEGO is the most powerful brand
NEW YORK- Not only is LEGO the number one toy brand, now its considered the most powerful brand.
LEGO took over the spot from Ferrari, according to a brand evaluation consultant group called Brand Finance. Brand credits the recent "LEGO Movie" with some of the company's recent success.
Other factors include familiarity, loyalty and corporate reputation when it comes to naming the most powerful brand.
Pricewaterhousecooper, or PwC, is ranked number two. Ferrari dropped to ninth on Brand Finance's list.