WBRZ - Baton Rouge

Singer Kid Rock says his new partnership with Harley-Davidson "just makes sense" since he's the owner of multiple Harley bikes. Harley-Davidson is sponsoring his upcoming tour called "Rebel Soul" for his most recent release. The tour starts on Friday in Kansas City and ends in August at Harley's 110th anniversary celebration in Milwaukee. The deal also includes an exclusive line of co-branded "Rebel Soul" merchandise featuring a line from the song: "I can't hear you over the rumble of my freedom."