Kellogg opening cereal cafe in NYC amid soggy sales
NEW YORK - Kellogg is opening a cafe in New York as it pushes to reinvent cereal's soggy image.
The company based in Battle Creek, Michigan, says bowls will cost $6.50 to $7.50 and combine cereals like Special K and Frosted Flakes with ingredients like pistachios and lemon zest.
The move comes as Kellogg Co. has suffered declining cereal sales in the U.S., with people reaching for a growing array of breakfast options. To boost sales, it is also trying to market cereal as a night-time treat and on-the-go snack.
Kellogg says its cereal cafe will open July 4. PepsiCo Inc. is also planning to open an "experiential lounge" with an "artisanal menu" in New York as it tries to reinvent soda's image amid declining sales.
Desktop NewsClick to open Continuous News in a sidebar that updates in real-time.
LSU begins digitizing century-old editions of longtime campus newspaper
Hundreds of volunteers pick up litter around the capital city
New entertainment venue set to open at Mall of Louisiana in 2019
Cheeky Capitol parking lot security system strikes again
Denham Springs adds second resource officer to watch its schools