Posted: Aug 13, 2013 7:49 PM by Michael Marsh
Updated: Aug 13, 2013 7:49 PM
NEW YORK- J C Penny says a back to school ad was not intended to "Trivialize or Promote" bullying but it caught heat for what a mom tells her son and what he's seen doing at school. The ad features a voice-over from a mother saying a son's clothes could "make or break" him for the entire year. Then the ad shows a scene where the boy is sitting alone at a lunch table. Some parents complained the ad promotes bullying and puts pressure on cash-strapped parents to by the latest clothes. The criticism comes as J C Penny is struggling financially and is looking for a new CEO. The company says it pulled the ad.