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J C Penny ad under fire for bullying

3 years 9 months 1 week ago August 13, 2013 Aug 13, 2013 Tuesday, August 13 2013 August 13, 2013 6:49 PM in News
Source: CNN
By: Michael Marsh

NEW YORK- J C Penny says a back to school ad was not intended to "Trivialize or Promote" bullying but it caught heat for what a mom tells her son and what he's seen doing at school. The ad features a voice-over from a mother saying a son's clothes could "make or break" him for the entire year. Then the ad shows a scene where the boy is sitting alone at a lunch table. Some parents complained the ad promotes bullying and puts pressure on cash-strapped parents to by the latest clothes. The criticism comes as J C Penny is struggling financially and is looking for a new CEO. The company says it pulled the ad.

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