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Have it your way at McDonald's

3 years 2 months 6 days ago November 15, 2013 Nov 15, 2013 Friday, November 15 2013 November 15, 2013 6:59 PM in News
Source: Associated Press
By: Michael Marsh

NEW YORK- McDonald's is testing a "build-your-own-burger' concept to give people a way to customize their orders like they do at chains such as Chipotle, Five Guys and Subway.

People can pick their own toppings and its new Dollar Menu and More features five sandwiches with different sauces and toppings.

The chief brand and strategy officer for McDonald's says "customization represents another important opportunity for our business."

The topic of customization came up during McDonald's presentation for investors this week.

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