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For US fans at work, a streaming milestone

1 year ago June 25, 2014 Jun 25, 2014 Wednesday, June 25 2014 Wednesday, June 25, 2014 6:01:43 PM CDT in Sports
Source: Associated Press
By: Rachel Cohen

RIO DE JANEIRO - U.S. fans' surging interest in the country's World Cup fortunes, and the surging comfort level with watching games online and on mobile devices, come together in what could be a milestone for live streaming.

The Americans' group finale Thursday will be smack in the middle of the workday. The match against Germany could determine whether they advance to the knockout round, and it starts at noon on the East Coast, 9 a.m. out west.

Sunday's 2-2 tie with Portugal set records for WatchESPN, which allows subscribers who receive the network on their pay TV to stream the game for free. The average audience per minute was 490,000, with a total of nearly 1.4 million viewers.

But that match was played on a weekend evening, when it was easy for Americans to gather in front of the TV.

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