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Firms seek customers for plans in Medicaid

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Posted: Dec 19, 2011 2:32 PM
Source: Associated Press

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Topics: Firms, Customers, Plans, Medicaid

BATON ROUGE, La. - Private health plans are offering a wide array of incentives to get Medicaid recipients to enroll with them.

Incentives include free Weight Watchers meetings and Boys and Girls Club memberships, prepaid debit cards, entertainment vouchers and more.

Five different companies are vying for the business of some 890,000 Medicaid recipients affected by Louisiana's new health-care delivery system for the poor.

The program, called Bayou Health, rolls out in nine southeastern parishes in February.

Medicaid and LaCHIP recipients in the area must choose their health plan from among the five offered last Thursday.

The state health department website says those who don't choose a plan by Jan. 15 will be assigned to one.

The program moves statewide by June.

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